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Five Reasons to Use Video in Your Business Marketing

Five Reasons to Use Video in Your Business Marketing

This year is official ‘The Year of the Video’. Businesses everywhere are turning to moving images to spread the message about their goods and service where they weren’t using at at all 12 months ago. There’s some powerful reasons why.

Business Video in Marketing with VisualChaos

Google loves video – Video by nature encourages visitors to your site to stay on a little longer and Google loves these longer engagement times, rewarding your search engine ranking accordingly.

Mobiles and Video go Hand in Hand – Folk are so used to watching video content on their mobile devices that they’re reported to as being 1.4 times as likely to watch an ad there are they are on television.

Business Video in Marketing with VisualChaos
Business Video in Marketing with VisualChaos

A Picture is Worth a 1000 Words – A video is worth so much more. It’s so much easier to explain something when you can use  combination of audio and video.  Business explainer videos can give viewers the whole picture in a fraction of the time of explanatory text. This is particularly true if you have  a new product or service or a benefit to what you do that people haven’t focused on before.

People Love to Share on Social Media – People share emotions and folk respond to video in an emotion way with 76% of users in a recent survey saying that they would share a branded video if it had entertainment value for them.  Whilst emotions many not impact site traffic and sales, social shares may well do.

Business Video in Marketing with VisualChaos
Business Video in Marketing with VisualChaos

Videos Build Confidence and Trust – Viewers of a video can form strong impressions from a clip and because they have formed these themselves, they are more inclined to have confidence and trust in those beliefs.   The emotions or feeling engendered by a video, can be strong and remain associated with your brand or product after the playback has stopped.  This can motivate even the laziest buyer to click through to purchase.

VisualChaos offers business videos at incredibly reasonable prices that put them within the reach of all small business owners who have previously discounted them because of the high production cost.  Along with a full suite of marketing image services including video, headshots, blog content and web services, this means that you can rely on VisualChaos when it comes to your business marketing needs.

By |2017-04-07T12:11:46+00:00April 7th, 2017|Categories: Latest|Tags: , , , |0 Comments

About the Author:

I am a professional Creative ~ Photographer, Videographer, Cinematographer and Drone Pilot My professional photographic career started at the tender age of 13 when I won my first commission to photograph an art collection by a local artist. It paid £50 which was reasonable money for an ambition 13 year old in 1978. I have continued to take pictures ever since, and quite simply, I couldn’t be happier! I am professionally qualified with the British Institute of Professional Photography (BIPP) and the Society of Wedding & Portrait Photographers (SWPP), and also the Masters Photographer Association (MPA), although I have recently decided to give up my membership of the MPA in favour of the other two associations.

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