Google loves video – Video by nature encourages visitors to your site to stay on a little longer and Google loves these longer engagement times, rewarding your search engine ranking accordingly.
Mobiles and Video go Hand in Hand – Folk are so used to watching video content on their mobile devices that they’re reported to as being 1.4 times as likely to watch an ad there are they are on television.
A Picture is Worth a 1000 Words – A video is worth so much more. It’s so much easier to explain something when you can use combination of audio and video. Business explainer videos can give viewers the whole picture in a fraction of the time of explanatory text. This is particularly true if you have a new product or service or a benefit to what you do that people haven’t focused on before.
People Love to Share on Social Media – People share emotions and folk respond to video in an emotion way with 76% of users in a recent survey saying that they would share a branded video if it had entertainment value for them. Whilst emotions many not impact site traffic and sales, social shares may well do.
Videos Build Confidence and Trust – Viewers of a video can form strong impressions from a clip and because they have formed these themselves, they are more inclined to have confidence and trust in those beliefs. The emotions or feeling engendered by a video, can be strong and remain associated with your brand or product after the playback has stopped. This can motivate even the laziest buyer to click through to purchase.
VisualChaos offers business videos at incredibly reasonable prices that put them within the reach of all small business owners who have previously discounted them because of the high production cost. Along with a full suite of marketing image services including video, headshots, blog content and web services, this means that you can rely on VisualChaos when it comes to your business marketing needs.