If like me you are user of Viking Direct office products you will remember that the catalogues always used to come with a photograph of Ian Helstead, the MD on every cover and it felt like half the pages.

The reason is simple, brochures, flyers and catalogues all get a superior response when they feature a face, and when the person’s image is repeated over and over on all materials and media, then they get an even better response.

I think business owners frequently shy away from this idea, that some how it’s a self-aggrandisement – I recognise I do – but I am now building my own image into all my media and marketing materials. Of course, in these days of social media marketing, it is becoming even more crucial.

VisualChaos Studios can provide all your head-shot needs, as well as corporate video and business profiles.

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